Marketing Essentials by Sally Dibb

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Marketing Essentials by Sally Dibb

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Summary

Offers an introduction for students on principles of marketing courses.

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Marketing Essentials by Sally Dibb

Sally Dibb and Lyndon Simkin are a world-renowned author team. Their textbook Marketing: Concepts and Strategies has long been considered the introduction for students on principles of marketing courses. Now streamlined and made suitable for shorter courses, Marketing Essentials brings Dibb and Simkin's well-established insight and accessible yet academically rigorous material to a new generation of students. Each chapter has been fully updated with topical, theoretical and practical material, lively examples, the views of practitioners and high quality graphics to aid students' understanding of marketing. A wealth of additional support is available to tutors and students on-line.

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SKU Unavailable
ISBN 13 9781408011508
ISBN 10 1408011506
Title Marketing Essentials
Author Sally Dibb
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning EMEA
Year published 2008-11-24
Number of pages 480
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable