Marketing for Growth
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Marketing for Growth by Iain Ellwood
How to transform any company's marketing function into a non-stop engine of business growthThe one unbreakable rule of today's global business jungle is Grow or Die. In Marketing for Growth, an internationally recognized marketing strategist clearly explains how to turbo-charge your company's marketing function so that it delivers the kind of high-energy, non-stop business growth you need to survive and thrive. You'll discover how to gauge the impact of your current marketing function and how to transform it into a powerful driver of all the major elements of sustainable growth, including product development and improvement, more efficient processes, and superb customer service.
- Examines each part of the growth lifecycle and provides you with analytic tools for measuring marketing's impact on your company and for setting achievable growth targets
- Shows you how to identify your most valuable customers and cultivate strong bonds of loyalty with them
- Draws upon a wealth of hard data and anecdotal evidence gleaned from a wide range of businesses in Britain, America, Europe, and Asia
- Features examples from top firms, including Amazon.com, China Mobile, Dove, Goldman Sachs, Haier, ING, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin, Zara, and others
- Shares the insights of a leading international marketing strategist with more than two decades' experience in Japan, Hong Kong, the Netherlands, and the United States
Bill Emmott was the editor-in-chief of the Economist from 1993 to 2006, and is now a writer and consultant on international affairs. He is a regular contributor to the Financial Times in London, La Stampa in Italy, Nikkei Business in Japan, and for Project Syndicate worldwide. He is a trustee of the International Institute for Strategic Studies, a Visiting Professor at Shujitsu University, and global economic adviser for Stonehenge Fleming Family & Partners. He is the author of several books, including 20:21 Vision, Rivals, and Good Italy, Bad Italy. He is also the narrator and co-author, with Annalisa Piras, of a documentary about Italy, Girlfriend in a Coma. In 2015, he produced The Great European Disaster Movie, which has now been seen by 2,500,000 people in twelve countries and translated into ten languages.
| SKU | Unavailable |
| ISBN 13 | 9781610393973 |
| ISBN 10 | 161039397X |
| Title | Marketing for Growth |
| Author | Iain Ellwood |
| Series | Economist Books |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | PublicAffairs |
| Year published | 2014-01-28 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |