Marketing for Hospitality and Tourism by Philip T Kotler

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Marketing for Hospitality and Tourism by Philip T Kotler

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Marketing for Hospitality and Tourism by Philip T Kotler

For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text–comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.

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SKU Unavailable
ISBN 13 9780132017732
ISBN 10 0132017733
Title Marketing for Hospitality and Tourism
Author Philip T Kotler
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2005-08-03
Number of pages 960
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.