Marketing for Hospitality and Tourism: Pearson New International Edition by Philip Kotler

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Marketing for Hospitality and Tourism: Pearson New International Edition by Philip Kotler

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Marketing for Hospitality and Tourism: Pearson New International Edition by Philip Kotler

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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SKU Unavailable
ISBN 13 9781292020037
ISBN 10 1292020032
Title Marketing for Hospitality and Tourism: Pearson New International Edition
Author Philip Kotler
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2013-07-17
Number of pages 636
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.