Marketing Issues in Transitional Economies by Rajeev Batra

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Marketing Issues in Transitional Economies by Rajeev Batra

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Summary

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.

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Marketing Issues in Transitional Economies by Rajeev Batra

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.

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SKU Unavailable
ISBN 13 9781461372752
ISBN 10 1461372755
Title Marketing Issues in Transitional Economies
Author Rajeev Batra
Condition Unavailable
Binding Type Paperback
Publisher Springer-Verlag New York Inc.
Year published 2012-10-10
Number of pages 287
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.