The Marketing Launchpad by Alastair Campbell

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The Marketing Launchpad by Alastair Campbell

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The Marketing Launchpad by Alastair Campbell

The Marketing Launchpad crystalises theory, best practice and experience into one practical volume that provides exactly what its title says: a launchpad to help your business lift off with successful marketing.

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ALASTAIR CAMPBELL was born in 1957 in Keighley, Yorkshire, to a veterinarian father. His first career choice after graduating from Cambridge University with a degree in modern languages was journalism, mostly with the Mirror Group. Campbell worked for Tony Blair from 1994 to 2003, serving as press secretary, official spokesman, and director of communications and strategy. Since then, he has focused on writing, public speaking, consulting, and charity work. In the 2005 and 2010 elections, he returned to assist Labour. He is a spokesperson for the Time to Change movement, which aims to eliminate stigma and taboo around mental illness. Running, cycling, playing the bagpipes, and following the fortunes of Burnley Football Club are some of his hobbies.

SKU Unavailable
ISBN 13 9781906852054
ISBN 10 1906852057
Title The Marketing Launchpad
Author Alastair Campbell
Condition Unavailable
Binding Type Paperback
Publisher Mosaique Press
Year published 2010-06-30
Number of pages 152
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.