Marketing Management by Philip Kotler

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Marketing Management by Philip Kotler

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Marketing Management by Philip Kotler

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

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SKU Unavailable
ISBN 13 9780273718567
ISBN 10 0273718568
Title Marketing Management
Author Philip Kotler
Condition Unavailable
Binding Type Hardback
Publisher Pearson Education Limited
Year published 2009-04-09
Number of pages 928
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable