Marketing Management by Russell S Winer

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Marketing Management by Russell S Winer

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Marketing Management by Russell S Winer

For upper-level undergraduate or MBA “core” courses in Marketing Management. This text reflects the dynamic environment inhabited by today's marketers, helping students understand the marketplace and the impact of technology to make strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in future courses or professional work.

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SKU Unavailable
ISBN 13 9780321014214
ISBN 10 0321014219
Title Marketing Management
Author Russell S Winer
Condition Unavailable
Publisher Pearson Education (US)
Year published 1999-11-19
Number of pages 576
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.