Marketing Mistakes by Robert F Hartley

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Marketing Mistakes by Robert F Hartley

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Summary

This casebook presents a series of scenarios that lets the reader learn from some of the early 21st-century's most prominent business players. Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes and successes.

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Marketing Mistakes by Robert F Hartley

This casebook presents a series of scenarios that lets the reader learn from some of the early 21st-century's most prominent business players. Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes and successes.

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SKU Unavailable
ISBN 13 9780471446385
ISBN 10 0471446386
Title Marketing Mistakes
Author Robert F Hartley
Condition Unavailable
Binding Type Paperback
Publisher John Wiley and Sons Ltd
Year published 2003-09-08
Number of pages 360
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.