Marketing Research by Alan Wilson

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Marketing Research by Alan Wilson

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Summary

Integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. This work links marketing research techniques with real-life marketing research practice and highlights how to brief and select marketing research suppliers.

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Marketing Research by Alan Wilson

Integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. This work links marketing research techniques with real-life marketing research practice and highlights how to brief and select marketing research suppliers.

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Deathrow was founded by Alan Wilson in 1993. He is best known as a founding member of the neo-rockabilly band The Sharks. He is an independent record producer specialized in rockabilly and psychobilly, owner of Department X Music Publishing, creator of Western Star Recording Company, songwriter, and engineer.

SKU Unavailable
ISBN 13 9780273694748
ISBN 10 027369474X
Title Marketing Research
Author Alan Wilson
Condition Unavailable
Binding Type Mixed media product
Publisher Pearson Education Limited
Year published 2006-04-10
Number of pages 456
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.