Marketing Research, EMEA Edition by Carl Mcdaniel Jr

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Marketing Research, EMEA Edition by Carl Mcdaniel Jr

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Marketing Research, EMEA Edition by Carl Mcdaniel Jr

In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.

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SKU Unavailable
ISBN 13 9781119586494
ISBN 10 1119586496
Title Marketing Research, EMEA Edition
Author Carl Mcdaniel Jr
Condition Unavailable
Binding Type Paperback
Publisher John Wiley & Sons Inc
Year published 2019-05-17
Number of pages 592
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.