Marketing Research, International Edition by Alvin C Burns

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Marketing Research, International Edition by Alvin C Burns

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Marketing Research, International Edition by Alvin C Burns

For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

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SKU Unavailable
ISBN 13 9780273768517
ISBN 10 0273768514
Title Marketing Research, International Edition
Author Alvin C Burns
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2013-04-11
Number of pages 496
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.