Marketing Strategy and Competitive Positioning by Graham Hooley

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Marketing Strategy and Competitive Positioning by Graham Hooley

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Summary

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

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Marketing Strategy and Competitive Positioning by Graham Hooley

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

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SKU Unavailable
ISBN 13 9780273655169
ISBN 10 0273655167
Title Marketing Strategy and Competitive Positioning
Author Graham Hooley
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2003-10-29
Number of pages 648
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.