Marketing Strategy and Management
Summary
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Marketing Strategy and Management by Michael J Baker
The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples to encourage students to apply theoretical principles to practical real-world situations.
MICHAEL J. BAKER is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour. He is currently President of the Academy of Marketing. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.
| SKU | Unavailable |
| ISBN 13 | 9781403986276 |
| ISBN 10 | 1403986274 |
| Title | Marketing Strategy and Management |
| Author | Michael J Baker |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave USA |
| Year published | 2007-06-01 |
| Number of pages | 608 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |