Marketing Strategy by David S Mercer
By adding future studies methodology to traditional methods of environmental analysis, this work presents a tool for marketing strategy development - one which is designed to cope effectively with increasingly dynamic business environments.
David Mercer is Senior-Lecturer in Marketing at the Open University Business School, and chaired the OUBS course team which developed the course The Challenge of the External Environment (B885).
| SKU | Unavailable |
| ISBN 13 | 9780761958765 |
| ISBN 10 | 0761958762 |
| Title | Marketing Strategy |
| Author | David S Mercer |
| Series | Published In Association With The Open University |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 1998-02-05 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |