Marketing Strategy

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Marketing Strategy

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Marketing Strategy by O C Ferrell

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

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SKU Unavailable
ISBN 13 9780324362725
ISBN 10 0324362722
Title Marketing Strategy
Author O C Ferrell
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning, Inc
Year published 2007-02-02
Number of pages 717
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.