Marketing Warfare by Al Ries

Marketing Warfare by Al Ries

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Summary

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield.

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Marketing Warfare by Al Ries

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield.
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
SKU Unavailable
ISBN 13 9780070527263
ISBN 10 0070527261
Title Marketing Warfare
Author Al Ries
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1997-12-16
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.