Marketing Your Retail Store in the Internet Age
Marketing Your Retail Store in the Internet Age
Summary
This practical guide gives specialty retail store owners a proven system for marketing their stores, allowing them to take on the dominant big box stores and Internet merchants. Filled with fresh and innovative ways to reach customers, it also shows owners how to create a great in-store experience and parlay any sale into a long-term relationship.
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Marketing Your Retail Store in the Internet Age by Bob Negen
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.BOB NEGEN founded WhizBang! Training after owning an award-winning chain of kite stores for more than two decades. He has spent the last six years teaching other store owners and managers the nuts-and-bolts skills they need to run successful retail businesses. In his work as a speaker, author, and consultant, Bob shares the hard-earned lessons he learned along the way.
SUSAN NEGEN is cofounder of WhizBang! Training, where she takes the best of what she learned as an executive for department store giants Bloomingdale’s and Macy’s and applies it to the independent retail store.
| SKU | Unavailable |
| ISBN 13 | 9780470043936 |
| ISBN 10 | 0470043938 |
| Title | Marketing Your Retail Store in the Internet Age |
| Author | Bob Negen |
| Condition | Unavailable |
| Publisher | John Wiley & Sons Inc |
| Year published | 2007-01-05 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |