The Marketisation of Higher Education and the Student as Consumer by Gareth King

The Marketisation of Higher Education and the Student as Consumer by Gareth King

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Summary

This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity.

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The Marketisation of Higher Education and the Student as Consumer by Gareth King

This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity.

Mike Molesworth is Senior Lecturer in Online Marketing and Consumer Behaviour at the Media School, Bournemouth University, UK.

Richard Scullion is Senior Lecturer in Marketing Communications and Political Communications at the Media School, Bournemouth University, UK.

Elizabeth Nixon is Lecturer in Marketing Communications at the Media School, Bournemouth University, UK.

SKU Unavailable
ISBN 13 9780415584470
ISBN 10 0415584477
Title The Marketisation of Higher Education and the Student as Consumer
Author Gareth King
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2010-09-28
Number of pages 250
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.