{"product_id":"master-marketer-book-christopher-ryan-9780749419639","title":"The Master Marketer","description":"With the help of a quick-witted cartoon wizard, this text aims to show how to outpace the competition by combining time-tested marketing fundamentals with the latest marketing techniques. With advice on every technique the modern marketeer is likely to need, this book is a compendium of 21st-century marketing. The contents include: analysis of outstanding marketing caampaigns; a guide to choosing your marketing weapons; an introduction to direct marketing; marketing strategies for unique circumstances; worksheets to plan and implement successful campaigns; and advice on international marketing from Drayton Bird.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49504523190545,"sku":"GOR003125944","price":22.49,"currency_code":"AUD","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51125116371217,"sku":"GOR014181589","price":22.49,"currency_code":"AUD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51868534669585,"sku":"GOR003844522","price":23.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749419636.jpg?v=1751169114","url":"https:\/\/www.worldofbooks.com\/en-au\/products\/master-marketer-book-christopher-ryan-9780749419639","provider":"World of Books ","version":"1.0","type":"link"}