McCormack on Selling by Mark H Mccormack

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McCormack on Selling by Mark H Mccormack

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Summary

Mark McCormack, founder of the sports-marketing industry, takes the reader step by step through the basic components of a sale, and argues that everyone was "born to sell". The book concludes with a chapter in "test" form so that readers can monitor their own progress.

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McCormack on Selling by Mark H Mccormack

Mark McCormack, founder of the sports-marketing industry, takes the reader step by step through the basic components of a sale. He describes how to identify a customer, reach the customer, and persuade the customer to buy. The book deals with the obstacles to selling - fear, ignorance and sloth - and argues that everyone was "born to sell". It shows how to assess where one is in the sales process, warns of the seven sins of salesmanship, and concludes with a chapter in "test" form so that readers can monitor their own progress. McCormack is the author of "What They Don't Teach You at Harvard Business School".

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SKU Unavailable
ISBN 13 9780099536512
ISBN 10 009953651X
Title McCormack on Selling
Author Mark H Mccormack
Condition Unavailable
Binding Type Paperback
Publisher Cornerstone
Year published 1996-06-20
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.