McCormack on Selling by Mark H Mccormack

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McCormack on Selling by Mark H Mccormack

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Summary

The author takes the reader step-by-step through the basic components of a sale. He describes how to identify a customer, reach the customer and persuade the customer to buy. The book deals with the obstacles to selling - fear, ignorance and sloth - and shows why everyone was "born to sell".

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McCormack on Selling by Mark H Mccormack

The author of this book, Mark McCormack, is an entrepreneur and a pioneer of the sports marketing industry. In this title he takes the reader step-by-step through the basic components of a sale. He describes how to identify a customer, reach the customer and persuade the customer to buy. The book deals with the obstacles to selling - fear, ignorance and sloth - and shows why everyone was "born to sell". It shows how to assess where one is in the sales process, and warns of the seven sins of salemanship. It concludes with a chapter in "test" form so that readers can monitor their own progress. Mark McCormack is also the author of "MacCormack on Negotiating" and "What They Don't Teach You at Harvard Business School".

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SKU Unavailable
ISBN 13 9780712675970
ISBN 10 0712675973
Title McCormack on Selling
Author Mark H Mccormack
Condition Unavailable
Binding Type Hardback
Publisher Cornerstone
Year published 1995-06-15
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.