McQuails Mass Communication Theory

McQuails Mass Communication Theory by Denis Mcquail Ma Dippsa

Rewritten to take account of recent theory and research particularly as it relates to new media, globalisation, and topics in respect of cultural production, such as advertising, marketing, fashion and merchandising.

′McQuail, as always, offers a clear, concise and - above all - highly accessible introduction to and overview of the sprawling field of communication research and theory′ - Anders Hansen, University of Leicester

′One of the most important texts on mass media at present′ - A McDowell, Bell College of Technology

′It covers almost everything in mass communication and can be used long after the course as a reference book′ - Piet Bakker, University of Amsterdam

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

SKU	Unavailable
ISBN 13	9781412903721
ISBN 10	1412903726
Title	McQuails Mass Communication Theory
Author	Denis Mcquail Ma Dippsa
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2005-03-22
Number of pages	624
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable