The Media Handbook by Helen Katz
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.-
Crisis Communications
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Excellence in Public Relations and Communication Management
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Excellent Public Relations and Effective Organizations
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Law for Advertising, Broadcasting, Journalism, and Public Relations
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Media Effects
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Culture and Public Relations
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Professional Feature Writing
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Communication as Comfort
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Redefining Culture
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The Dynamics of Persuasion
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Human Communication Theory and Research
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Literacy in a Digital World
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Media Management
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An Integrated Approach to Communication Theory and Research
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Strategic Public Relations Management
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G Is for Growing
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Intergenerational Communication Across the Life Span
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Aging, Communication, and Health
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Manager's Guide to Excellence in Public Relations and Communication Management
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The Burden of Visual Truth
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Public Relations Theory II
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Advertising Theory
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Historical Methods in Mass Communication
- Understanding Audiences
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Media and the Make-Believe Worlds of Children
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Explaining Illness
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Partnership for Health
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Understanding Face-to-face Interaction
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The Media, the President, and Public Opinion
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Communication and Community
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Children Communicating
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Communication and Emotion
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The Faces of Televisual Media
“The Media Handbook is a top practical text for everyone who wants to get a proper understanding of key media planning processesI can highly recommend it to any students and/or media planning professionals.”
Bjoern Asmussen, Oxford Brookes University, UK
Helen Katz is Executive Vice President, Research, at Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, DePaul University, New York University, and the University of Illinois.
| SKU | Unavailable |
| ISBN 13 | 9781032671369 |
| ISBN 10 | 103267136X |
| Title | The Media Handbook |
| Author | Helen Katz |
| Series | Routledge Communication Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2025-04-07 |
| Number of pages | 220 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |