Media Relations by Jane Johnston
A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social media.
'Media Relations: Issues and Strategies is written in an engaging, easy to understand styleIt provides excellent examples and cases of media relations.' - Global Media Journal
Jane Johnston is Associate Professor in the School of Communication and Media at Bond University. A former journalist and public relations practitioner, she is co-editor of the leading text Public Relations: Theory and Practice and is widely published in the field of communications.
| SKU | Unavailable |
| ISBN 13 | 9780367718732 |
| ISBN 10 | 0367718731 |
| Title | Media Relations |
| Author | Jane Johnston |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2021-03-31 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |