The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

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Summary

Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

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Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations.

SKU Unavailable
ISBN 13 9780071839327
ISBN 10 0071839321
Title The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Author Robbie Kellman Baxter
Condition Unavailable
Binding Type Hardback
Publisher McGraw-Hill Education - Europe
Year published 2015-04-16
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.