Mental Leaps by Keith J Holyoak

Mental Leaps by Keith J Holyoak

Regular price
Checking stock...
Regular price
Checking stock...
Proud to be B-Corp

Our business meets the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. In short, we care about people and the planet.

The feel-good place to buy books
  • Free delivery in Australia
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good
  • Buy-back with Ziffit

Mental Leaps by Keith J Holyoak

Analogy--recalling familiar past situations to deal with novel ones--is a mental tool that everyone uses. Analogy can provide invaluable creative insights, but it can also lead to dangerous errors. In Mental Leaps two leading cognitive scientists show how analogy works and how it can be used most effectively. Keith Holyoak and Paul Thagard provide a unified, comprehensive account of the diverse operations and applications of analogy, including problem solving, decision making, explanation, and communication.

Holyoak and Thagard present their own theory of analogy, considering its implications for cognitive science in general, and survey examples from many other domains. These include animal cognition, developmental and social psychology, political science, philosophy, history of science, anthropology, and literature.

Understanding how we draw analogies is important for people interested in the evolution of thinking in animals and in children; for those whose focus is on either creative thinking or errors of everyday reasoning; for those concerned with how decisions are made in law, business, and politics; and for those striving to improve education. Mental Leaps covers all of this ground, emphasizing the principles that govern the use of analogy and keeping technical matters to a minimum.

A Bradford Book

Holyoak, Keith J.: - Keith J. Holyoak, Distinguished Professor of Psychology at the University of California, Los Angeles, is a psychologist and poet. He is the coauthor or editor of a number of books on cognitive psychology and has published three volumes of poetry.
SKU Unavailable
ISBN 13 9780262581448
ISBN 10 0262581442
Title Mental Leaps
Author Keith J Holyoak
Series Mit Press
Condition Unavailable
Binding Type Paperback
Publisher MIT Press Ltd
Year published 1996-01-31
Number of pages 334
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.