Metaphor in Culture
Metaphor in Culture
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Summary
Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltán Kövecses proposes a new theory of metaphor variation.
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Metaphor in Culture by Zoltn Kvecses
To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zolt n K vecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor K vecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.
'The book is … thorough and provides a good overview of existing theories before going on to develop these… an informative, readable and at times entertaining overview of metaphor and culture.' Psychologist
'It is well argued with a host of useful examples … The book does provide a wealth of detailed and systematic theoretical material for those interested in how a cognitive approach of conceptual metaphors can usefully address variations in culture. I am sure that not only will it become a key resource for the cognitive linguistic researcher, but that all who study language in culture will find much to consider and reflect on.' Qualitative Research in Psychology
'It is well argued with a host of useful examples … The book does provide a wealth of detailed and systematic theoretical material for those interested in how a cognitive approach of conceptual metaphors can usefully address variations in culture. I am sure that not only will it become a key resource for the cognitive linguistic researcher, but that all who study language in culture will find much to consider and reflect on.' Qualitative Research in Psychology
Zoltán Kövecses is Professor of Linguistics, Department of American Studies, Eötvös Lorand University. He is the author of Metaphor and Emotion (2002), and Metaphor: A Practical Introduction (2000).
| SKU | Unavailable |
| ISBN 13 | 9780521696128 |
| ISBN 10 | 0521696127 |
| Title | Metaphor in Culture |
| Author | Zoltán Kövecses |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cambridge University Press |
| Year published | 2006-12-04 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |