Moonpie by David Magee
In the ninety years since the Chattanooga Bakery began producing MoonPies, the snack grew from a regional treat, to a worldwide phenomenon. Filled with anecdotes by aficionados from across the South, this work presents a story of what began as a portable food for Kentucky and Tennessee coal miners and became a favorite product of Sam Walton.
A self-described MoonPie addict, Magee shares MoonPie memories and takes readers back in time on the production line- Charlotte Observer ""Magee has brought to life a cultural icon: the chocolate-covered marshmallow and graham cracker sandwich confection.... Essential reading."" - Library Journal ""Magee brings to the popular pies the same blend of mystique and marketing, of consumers and company, that has characterized his books about other American icons."" - Chattanooga Free Press ""As whimsical as a banana MoonPie... a very sweet tribute to a sweet treat."" - Southern Food & Beverage Museum Newsletter ""How two cookies and some marshmallow went from portable miner's snack to Southern icon is a story of perseverance, luck, economics, loyalty, and a remarkably simple business plan."" - Memphis Flyer ""A look at the business inside of a business - in a style that's a bit different."" - Oxford (Mississippi) Eagle
David Magee is an award-winning columnist for the Chattanooga Times Free Press and the founder of Jefferson Press. He is the author of numerous books, including Turnaround: How Carlos Ghosn Rescued Nissan, The John Deere Way: Performance That Endures, Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker, and Endurance: Winning Life's Majors the Phil Mickelson Way.
| SKU | Unavailable |
| ISBN 13 | 9780813031576 |
| ISBN 10 | 0813031575 |
| Title | Moonpie |
| Author | David Magee |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | University Press of Florida |
| Year published | 2007-06-30 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |