Multivariate Data Analysis: Pearson New International Edition by Joseph Hair

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Multivariate Data Analysis: Pearson New International Edition by Joseph Hair

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Multivariate Data Analysis: Pearson New International Edition by Joseph Hair

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

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SKU Unavailable
ISBN 13 9781292021904
ISBN 10 129202190X
Title Multivariate Data Analysis: Pearson New International Edition
Author Joseph Hair
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2013-07-17
Number of pages 740
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.