Never Fade away: the Kurt Cobain Story by Dave Thompson

Never Fade away: the Kurt Cobain Story by Dave Thompson

Universities and colleges must pay attention to their external relations. They need good media coverage, successful fundraising, effective student recruitment and good relations with a wide range of groups. This book gives practical guidance on how to manage all areas of external relations: what to do and how to measure your success. The contributors are experienced practitioners who share their knowledge on everything from how to deal with the media to creating a web site, and from producing publications to advertising. For chief executives and senior managers, there is advice on how to organize the work efficiently. The world of marketing has arrived in higher education, with branding, positioning, market research and product truths now familiar concepts. The book cuts through the jargon and provides usable advice in an informed and informal way.

Dave Thompson is a highly experienced author with close to 20 years of high quality work and over 80 books to his name. His biography of rock star Kurt Cobain, Never Fade Away, sold over 250,000 copies, and he has written recent encyclopedias of alternative rock, funk, reggae and calypso, glam rock, punk, and pop (his reggae volume won an arsc award in 2003). In 1998, Dave was ranked one of rock's five foremost authors in the respected U.K. music magazine MOJO. He splits his time between London, England, and Seattle, Washington.

SKU	Unavailable
ISBN 13	9780312954635
ISBN 10	0312954638
Title	Never Fade away: the Kurt Cobain Story
Author	Dave Thompson
Condition	Unavailable
Binding Type	Paperback
Publisher	St Martin's Press
Year published	1994-06-15
Number of pages	170
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable