New Experts by Robert H Bloom

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New Experts by Robert H Bloom

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Summary

Tells readers how to win customers who no longer care where they buy. This book explains how to give customers what they want when it matters most to them - at their 4 Decisive Moments during the purchase progression: the Now-or-Never Moment, Make-or-Break Moment, Keep-or-Lose Moment, and the highly profitable Multiplier Moment.

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New Experts by Robert H Bloom

This book delivers a practical strategy for recruiting & retaining today's seller-agnostic customers. Who are these "new experts"? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison. This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them -- at their 4 Decisive Moments during the purchase progression: the Now-or-Never Moment, Make-or-Break Moment, Keep-or-Lose Moment, and the highly profitable Multiplier Moment. The book turns today's most serious business challenge into a business-building advantage by providing a no- or low-cost solution to reduce costly customer churn and increase profitable customer conversion, retention, and referral. Influential leaders of businesses of every size and type in Europe, Australia, and the United States are recommending The New Experts.

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SKU Unavailable
ISBN 13 9781608320240
ISBN 10 1608320243
Title New Experts
Author Robert H Bloom
Condition Unavailable
Binding Type Hardback
Publisher Greenleaf Book Group LLC
Year published 2010-09-01
Number of pages 146
Prizes Commended for Axiom Business Book Awards (Sales) 2011
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable