New Product Development by Tim Jones

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New Product Development by Tim Jones

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Summary

This text examines product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the contribution of each discipline, by discussing the key stages and functions involved.

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New Product Development by Tim Jones

This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the key stages and functions involved and discusses the contribution of each discipline, and points towards a means of encouraging effective co-operation.

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SKU Unavailable
ISBN 13 9780750624275
ISBN 10 0750624272
Title New Product Development
Author Tim Jones
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 1996-11-04
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.