The Non-Human Persona Guide by Damien Lutz

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The Non-Human Persona Guide by Damien Lutz

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The Non-Human Persona Guide by Damien Lutz

For decades, designers and businesses have created personas of their target audiences-fictional character documents based on interviews and research that summarise customers with similar needs.

Non-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems.

Using non-human and non-user personas is new, however, so their use is low and best practices are still evolving.

The Non-human Persona Guide synthesises learnings from designers from around the world into methods for identifying, creating, and using non-human and non-user personas to expand human-centred design to be 'more than human'.


BONUS

The Non-human Persona Guide is accompanied by a virtual Journey Backpack, containing design tools and resources to implement the method, available at>https: //lifecentred.design.

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Lutz, Damien: - Damien Lutz is a writer from Sydney, Australia. With a Masters in Digital Media, he also creates artwork and interactive experiences based on his stories, which can be seen at www.damienlutz.com.au/author Praise for Lutz's books: A multilayered protagonist and stellar setting help guide this sci-fi narrative to an unforgettable coda. - Kirkus Reviews I would recommend this book to anyone who enjoys gritty sci-fi and has fond memories of Blade Runner. - San Francisco Book Review
SKU Unavailable
ISBN 13 9780645326666
ISBN 10 0645326666
Title The Non-Human Persona Guide
Author Damien Lutz
Condition Unavailable
Binding Type Paperback
Publisher Damien Lutz
Year published 2023-09-12
Number of pages 202
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.