Ogilvy on Advertising in the Digital Age by Miles Young

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Ogilvy on Advertising in the Digital Age by Miles Young

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Summary

An indispensible handbook for anyone who already works in advertising and a glimpse into the secrets of the world of advertising for outsiders, updated for the digital age.

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Ogilvy on Advertising in the Digital Age by Miles Young

An indispensible handbook for anyone who already works in advertising and a glimpse into the secrets of the world of advertising for outsiders, updated for the digital age.

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In this stylish textbook for students of advertising, Ogilvy & Mather nonexecutive chairman Young offers a smart take on the current state of advertising and how his storied firm has evolved as society has been transformed by the internet …

Publishers Weekly

Miles Young became the worldwide chairman and CEO of Ogilvy & Mather in 2009. He started working in advertising immediately after graduating from Oxford, where he read modern history. He joined Ogilvy & Mather in 1983 and was appointed to the board in 1986. In 1995, Miles joined the worldwide board and became chairman of Ogilvy & Mather Asia Pacific in Hong Kong. In September 2016 he became Warden of New College, Oxford and remains Non-Executive Chairman of Ogilvy & Mather.
SKU Unavailable
ISBN 13 9781847960870
ISBN 10 1847960871
Title Ogilvy on Advertising in the Digital Age
Author Miles Young
Condition Unavailable
Binding Type Hardback
Publisher Headline Publishing Group
Year published 2017-10-05
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.