Organisational Behaviour by Moorhead

Organisational Behaviour by Moorhead

This book will introduce you to the basic history and concepts of Rhetoric, and demonstrate those concepts by allowing you to experience the rhetoric in the music at Walt Disney World. Starting with the prayer theory of Homer and the ancient Greeks, we learn that Flattery, Quid pro Quo, and appeals for consistency are persuasive. Then Plato coins the term rhetoric, but uses it in a negative sense. His student, Aristotle, writes the most important work on Rhetoric in history, emphasizing ethics, emotion, and logic. We believe some things just because we trust the word of someone else. Aristotle also taught the three basic uses of rhetoric: in the courts, in the political assemblies, and in the culture. The Romans added the 5 basic considerations of Rhetoric: Invention, Arrangement, Style, Memory, and Delivery. Contemporary rhetoricians, Kenneth Burke, Chaim Perelman, and Stephen Toulmin add concepts like identification, cultural values, and the two-sided message. Disney provides musical experiences of all of these. Everyone is familiar with Disney Music. But, few have analyzed what types of persuasive messages are communicated through Disney music. Find out for yourself what the rest of the world is being persuaded by listening to the music. Take, for example, the song Two Brothers in The American Adventure. Is it pro-war or anti-war? How would you analyze the rhetoric of such music? This book explains the methods rhetoricians have been using for thousands of years.

Ricky W. Griffin is a Distinguished Professor of Management and the Blocker Chair in Business at Texas A&M University's Mays Business School. Dr. Griffin joined the faculty at the University of Missouri for three years after getting his PhD from the University of Houston in 1978, before coming to Texas A&M in 1981. His work on task design and dysfunctional work behavior has been published in journals such as the Academy of Management Journal, the Academy of Management Review, Administrative Science Quarterly, the Journal of Management, and others. He was also the Editor-in-Chief of the Journal of Management. Ricky has served as Program Chair and Division Chair of the Academy's Organizational Behavior Division, as well as Program Chair and President of the Southwest Academy of Management and a member of the Southern Management Association's Board of Directors.

Both the Academy of Management and the Southern Management Association have named him a fellow. Dr. Griffin has won numerous teaching prizes for his work in organizational behavior, human resource management, international management, and research methodologies. He speaks to executive groups frequently and is the author of several well used textbooks. Dr. Griffin was the Director of the Center for Human Resource Management at Texas A&M University and has recently returned to the Mays faculty after 11 years as the Management Department Head, Executive Associate Dean, and Interim Dean.

Workplace culture, managerial skill development, and crisis decision-making are some of his current research topics.

SKU	Unavailable
ISBN 13	9780618305872
ISBN 10	0618305874
Title	Organisational Behaviour
Author	Moorhead
Condition	Unavailable
Binding Type	Hardback
Publisher	Houghton Mifflin
Year published	2003-03-26
Number of pages	628
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.