Overpromise And Overdeliver by Rick Barrera

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Overpromise And Overdeliver by Rick Barrera

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Overpromise And Overdeliver by Rick Barrera

The old cliche is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget, it was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in - and then overdelivered to keep them.

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Rick Barrera is the president of Rick Barrera and Associates, a consulting company that designs and executes differentiating marketing strategies. An in-demand professional speaker, he is also the coauthor of Collaborative Selling and Non-Manipulative Selling.

SKU Unavailable
ISBN 13 9781591842682
ISBN 10 1591842689
Title Overpromise And Overdeliver
Author Rick Barrera
Condition Unavailable
Binding Type Hardback
Publisher Portfolio Hardcover
Year published 2009-07-02
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.