P & G 99 Principles and Practices of Pro by Decker Charles

  •
1 1

P & G 99 Principles and Practices of Pro by Decker Charles

Checking stock...
Checking stock...
Summary

Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. The text presents marketing, career development and business management principles in bite-sized "lessons".

The feel-good place to buy books
  • Free delivery in Australia
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good

P & G 99 Principles and Practices of Pro by Decker Charles

Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.

You might also like

SKU Unavailable
ISBN 13 9780002559102
ISBN 10 0002559102
Title P & G 99 Principles and Practices of Pro
Author Decker Charles
Condition Unavailable
Binding Type Hardback
Publisher HarperCollins Publishers
Year published 2002-11-01
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.