P&G 99 Principles Practices of Procter
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P&G 99 Principles Practices of Procter by Decker Charles
Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.
Charles Decker was a brand manager at Procter & Gamble before joining Ogilvy & Mather where he became an Executive Vice President. He is currently an independent marketing consultant.
| SKU | Unavailable |
| ISBN 13 | 9780006530367 |
| ISBN 10 | 0006530362 |
| Title | P&G 99 Principles Practices of Procter |
| Author | Decker Charles |
| Condition | Unavailable |
| Binding type | Paperback |
| Publisher | HarperCollins Publishers |
| Year published | 1999-10-04 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |