Packaging by Stafford Cliff

Packaging by Stafford Cliff

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Summary

A collection of 50 contemporary projects taking a close look behind the scenes to reveal the design processes that were involved from conception to completion. The book also covers the problems that arose and how they were tackled, and illustrates the miriad of ways that designers work.

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Packaging by Stafford Cliff

50 Trade Secrets of Great Design: Packaging encourages a greater understanding of design and will appeal to all who appreciate good design and design professionals. There are 50 contemporary projects featured, each taking a close look behind the scenes to reveal the fascinating design processes that were involved from conception to completion, including problems that arose on the way and how these were tackled. Original visuals, plans and sketches, interim designs, colourful photographs, and lively captions demonstrate the workings behind the designs, with an analysis of the styles, ideas, skills and solutions arrived at. This book illustrates the myriad ways designers work; what triggers their imagination; what secrets and tricks of the trade they employ, and also in our increasingly technological world to what extent computers have been used.
After studying art and design in Australia, Stafford Cliff joined the Conran Design Group in London in 1966 and worked with Terence Conran in one of the first multi-discipline design companies. For more than 10 years Stafford designed and art-directed the highly influential Habitat Catalogue. He also designed promotional packaging and in-store signage in the first Habitat stores in Paris and New York.
SKU Unavailable
ISBN 13 9781564968722
ISBN 10 1564968723
Title Packaging
Author Stafford Cliff
Series Trade Secrets S
Condition Unavailable
Binding Type Paperback
Publisher Quarto Publishing Group USA Inc
Year published 2002-03-02
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.