Paul Rand: a Designer's Art by Paul Rand

Paul Rand: a Designer's Art by Paul Rand

If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.

"Heralded by many as one of the fathers of modern branding, Paul Rand has several inspiring books to his nameDesign, Form and Chaos is fantastic to immerse yourself in his talent for simplicity, and to explore the thinking behind some of his best-known identities. A Designer's Art, meanwhile, probes more deeply into the process of graphic design in general: why it's important; the impact it can have on society; what works, what doesn't, and most importantly, why." -- Creative Bloq

Paul Rand (1914–1996) was one of the most influential American graphic designers of the twentieth century. In addition to teaching graphic design at Yale for nearly thirty years, he designed the iconic logos for ABC, IBM and UPS.

SKU	Unavailable
ISBN 13	9781616894863
ISBN 10	1616894865
Title	Paul Rand: a Designer's Art
Author	Paul Rand
Condition	Unavailable
Binding Type	Hardback
Publisher	Princeton Architectural Press
Year published	2016-11-30
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable