Planning and Managing Public Relations Campaigns
Summary
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Planning and Managing Public Relations Campaigns by Anne Gregory
Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.
'practical and easy to read..takes the reader step by step through each crucial stage of a campaign, covering all the vital areas' scottish industry and commerce
Anne Gregory ANNE GREGORY is one of the leading academics in public relations in the UK. She is Head of the School of Business Strategy and an assistant dean of the Faculty of Business at Leeds Metropolitan University. Before becoming an academic eight years ago, Anne spent twelve years in public relations practice, working both in-house and for consultancies. She is Consultant Editor of the PR in Practice Series and is the editor of ` Public Relations in Practice` and `Planning and Managing Public Relations Campaigns` also in this series, published by Kogan Page.
| SKU | Unavailable |
| ISBN 13 | 9780749429911 |
| ISBN 10 | 0749429917 |
| Title | Planning and Managing Public Relations Campaigns |
| Author | Anne Gregory |
| Series | Pr In Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2000-11-01 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |