The Platform Delusion by Jonathan A Knee

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The Platform Delusion by Jonathan A Knee

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The Platform Delusion by Jonathan A Knee

Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy.

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Jonathan A. (Jonathan A.) Michael T. Knee is his name. Columbia Business School's Fries Professor of Professional Practice of Media and Technologies and codirector of the media and technology program. He is the writer of The Curse of the Mogul: What's Wrong with the World's Top Media Corporations (2009) and the author of The Accidental Investment Banker: Inside the Decade That Changed Wall Street (2006).

SKU Unavailable
ISBN 13 9780593189436
ISBN 10 0593189434
Title The Platform Delusion
Author Jonathan A Knee
Condition Unavailable
Binding Type Hardback
Publisher Penguin Putnam Inc
Year published 2021-09-07
Number of pages 384
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.