Playing to the Edge by Michael V Hayden

Playing to the Edge by Michael V Hayden

Should anti-war protesters use graphic images to get public support for their cause, or will such images turn the public off? In encouraging the public to adopt sustainable behaviors, should environmental organizations ask for small changes like using fluorescent light bulbs or big changes like giving up cars? Why do most Americans say they oppose the cruel practices of factory farms and sweatshops yet still buy products from these places? And how can non-profits get more people to say yes to their requests to volunteer, donate, recycle, write a letter to a political prisoner, support gay rights, go vegetarian, conserve energy or make other positive changes?

Scientific research has generated a wealth of information on how people can be persuaded to alter their behaviors, yet this body of knowledge has been largely ignored by those working to improve society. Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-profits, community organizers and others can make science-driven decisions in their advocacy work. The book examines more than eighty years of empirical research in areas including social psychology, communication studies, diffusion studies, network systems and social marketing, distilling the highlights into easy-to-use advice and serving as a psychology primer for anyone wanting to spread progressive social change.

Michael Hayden is a retired United States Air Force four-star general and former Director of the National Security Agency, Principal Deputy Director of National Intelligence, and Director of the Central Intelligence Agency. He is currently a principal at the Chertoff Group, a security consultancy founded by former Homeland Security Secretary Michael Chertoff. Hayden also serves as a Distinguished Visiting Professor at George Mason University's Schar School of Policy and Government and is the founder of the Hayden Center for Intelligence, Policy, and International Security there. He is the author of the New York Times bestseller Playing to the Edge.

SKU	Unavailable
ISBN 13	9780143109983
ISBN 10	0143109987
Title	Playing to the Edge
Author	Michael V Hayden
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Putnam Inc
Year published	2017-02-21
Number of pages	464
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable