Pop! by Sam Horn

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Pop! by Sam Horn

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Pop! by Sam Horn

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

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SKU Unavailable
ISBN 13 9780399533617
ISBN 10 0399533613
Title Pop!
Author Sam Horn
Condition Unavailable
Binding Type Paperback
Publisher Penguin Putnam Inc
Year published 2009-02-03
Number of pages 235
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.