Postmodern Marketing by Stephen Brown

  •
1 1

Postmodern Marketing by Stephen Brown

Checking stock...
Checking stock...

Part of Consumer Research And Policy Series series

Summary

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most easily be applied to marketing activity.

The feel-good place to buy books
  • Free delivery in Australia
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good
  • Buy-back with Ziffit

Postmodern Marketing by Stephen Brown

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.

You might also like

SKU Unavailable
ISBN 13 9780415109826
ISBN 10 0415109825
Title Postmodern Marketing
Author Stephen Brown
Series Consumer Research And Policy Series
Condition Unavailable
Binding Type Paperback
Publisher Intl Thomson Business Pr
Year published 1995-06-01
Number of pages 208
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.