Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim Smith

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Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim Smith

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Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim Smith

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

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SKU Unavailable
ISBN 13 9780538480888
ISBN 10 0538480882
Title Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures
Author Tim Smith
Condition Unavailable
Binding Type Hardback
Publisher Cengage Learning, Inc
Year published 2011-01-18
Number of pages 344
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.