Pricing - The New Frontier by Gabor Rekettye

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Pricing - The New Frontier by Gabor Rekettye

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Pricing - The New Frontier by Gabor Rekettye

PRICING The New Frontier by G bor REKETTYE and Jonathan LIU underlines the importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. - John R. Schermerhorn, Jr., O'Bleness Professor Emeritus, Ohio University, United States

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SKU Unavailable
ISBN 13 9781910781333
ISBN 10 1910781339
Title Pricing - The New Frontier
Author Gabor Rekettye
Condition Unavailable
Binding Type Paperback
Publisher Transnational Press London
Year published 2018-05-03
Number of pages 322
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.