Principles of Marketing by Philip Kotler

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Principles of Marketing by Philip Kotler

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Summary

The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy and services.

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Principles of Marketing by Philip Kotler

The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy and services.

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SKU Unavailable
ISBN 13 9780131659032
ISBN 10 0131659030
Title Principles of Marketing
Author Philip Kotler
Condition Unavailable
Binding Type Hardback
Publisher Pearson Education Limited
Year published 1996-02-01
Number of pages 992
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.