Principles of Marketing
Principles of Marketing
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Summary
Provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing .The book takes a rigorous, practical and managerial approach to issues and problems across the marketing mix.
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Principles of Marketing by Philip Kotler
John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include| SKU | Unavailable |
| ISBN 13 | 9780273646624 |
| ISBN 10 | 0273646621 |
| Title | Principles of Marketing |
| Author | Philip Kotler |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2001-07-06 |
| Number of pages | 888 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |